About Rush-360: Transformation & Strategy Experts.

OUR STORY

Founded in 2000, Rush-360 began with a single mission: to elevate financial and operational performance for healthcare providers. We built our early work on rigorous systems, best practices, and data insights—helping clients negotiate contracts, optimize revenue, and make informed growth decisions.

In 2013 the group was rebranded as Rush360 to signal our evolution into innovation and transformation. We now embed methodologies like design thinking, lean operations, and strategic execution frameworks to deliver measurable results—not just ideas.

Learn How

RUSH INNOVATION STUDIO

We don’t just advise—we build. Through our Innovation Studio, we take projects from concept to impact, developing tools and platforms that advance the healthcare system itself:

1/ Rush Training: [2000-2008] A NASBA approved online training and certification program for financial leaders.

2/ Aarna Health: [2010-2014] A surgical payment platform improving transparency and cash flow for multi-provider surgeries.

3/ Hello Workout: [2015-2018] A network marketplace integrating fitness and healthcare providers to streamline scheduling, payment processing and marketing.

OUR FOUNDER

Shannon Smith is a healthcare strategist informed by her experience working with both prominent provider and payer organizations. Shannon transitioned from public accounting to industry with Owen Healthcare, a pharmacy management company bought by Cardinal, and later joined Tenet. At Tenet, she gained a strong grasp of healthcare financial operations, physician alignment, capitation management and financial reporting. In 1998 she joined Blue Shield of California when consumer initiatives first emerged. There she worked closely with the senior executive team to implement systems, establish policy and evaluate acquisitions and other large investments using the risk based capital formula.

In 2000, Shannon founded the RUSH GROUP to help providers improve their financial and operational performance. She has served as an interim executive to ASCs and hospitals, and as an advisor to technology companies, law firms and venture firms. Shannon co-authored the white paper that cleared the way for payment of e-prescribing service and has pricing and reimbursement expertise in several specialties including orthopedics, bariatrics, pain management, cardiology and obstetrics and neonatology.

Shannon also developed an industry certification and a series of online training courses endorsed by NASBA, has written numerous articles, spoke at industry conferences, served on the editorial board of a prominent industry publication and engaged in several industry associations including HBA, HIMSS and HFMA.